US-based online video advertising company Jivox claims that an online video ad campaign launched to create awareness for Microsofts new Internet Explorer 8 browser led to 11000 users downloading the browser from Jivox video ad player. Jivox also claims that 617 users shared the video ad on Facebook and close to 600 users shared the ad through email.
“This kind of engagement goes beyond CTRs (click through rates), clicks, leads and provides vital clues to advertisers in the form of data sampling, market research etc. and help them make informed decisions in carrying out a much larger marketing activity and choosing the right media vehicles to do the same,†Kshitiz Randhir Shori, director, sales, APAC, Jivox, told AlooTechie.
Shori further informed that Jivox has so far done over 100 online video campaigns in India in a span of six to seven months of launching its operations in the country. According to him, the campaigns were carried across 50 partner websites in India.
“We are currently working with almost all the major brands across industry categories like FMCG (fast moving consumer goods), auto, travel, BFSI (banking, financial services and insurance), telecom, IT and education and the good part is that almost 70 per cent of our business is recurring in nature, Shori said.
According to Kshitiz Randhir Shori, video ads attract somewhere between 5-10 per cent of the Rs 550 crore total online ad market in India, which is quite huge considering the fact that video ads in India is less than two years old. “Looking at the pace of our growth, in the next 2-3 years, the video ad market will contribute perhaps 15 to 20 per cent of the overall online ad market, and we expect to further consolidate our dominant position in this market, he said.
Identifying the challenge of online video advertising in India, Shori said that there are hardly any pure branding campaigns left in the industry though they sound nice in media briefs and media plans. “Eventually, all are aligned to certain engagement with the brand and are measured very closely by the advertisers and agencies and hence simply rerunning TV ads online will not work on the internet,he concluded.
Showing posts with label Microsoft. Show all posts
Showing posts with label Microsoft. Show all posts
Yahoo board member Icahn wants Microsoft deal
SAN FRANCISCO, USA: Activist investor Carl Icahn spoke out in favor of a search deal between Yahoo Inc and Microsoft Corp, as talks between the two companies appeared to regain momentum.
Icahn declined to comment on the state of any negotiations between Yahoo and Microsoft. He had tried to broker a partnership between the two companies last year, when talks on Microsoft's $47.5 billion takeover bid for Yahoo fell apart.
"I've been a strong advocate of getting a search deal done with Microsoft," Icahn, who owns about 5 percent of Yahoo and is a director on its board, told Reuters on Friday.
"It would enhance value if a deal got done, because of the synergies involved," he said in a phone interview.
Microsoft and Yahoo are close to a long-discussed search and online advertising deal, which could be announced in the next week, according to another source familiar with the matter who is not associated with Icahn.
The news was first reported by the AllThingsDigital blog, which said a deal would involve Microsoft paying Yahoo several billion dollars upfront to take over its search advertising business and guarantee certain payments back to Yahoo.
The two companies have talked about cooperating for months, after Microsoft's bid to buy Yahoo was rebuffed last year and Yahoo's attempt to seal a search advertising deal with Google Inc fell apart under regulatory scrutiny.
Yahoo Chief Executive Carol Bartz said in May that any deal to spin off or combine its search assets will require a partner with "boatloads of money." She said at the time that Yahoo was talking "a little bit" with Microsoft, but gave no details.
Bartz is currently out of the office for two weeks, following knee replacement surgery, according to an email that she sent to her employees earlier this month.
Icahn, whose firm had a 5.4 percent stake in Yahoo as of March 31, said he remains a "strong supporter" of Bartz, who took the reins in January from Yahoo co-founder Jerry Yang.
Bartz has made a number of changes since joining Yahoo, including shutting down underperforming websites and laying off 5 percent of the Sunnyvale, California company's staff.
But many investors continue to see a deal with Microsoft as Yahoo's best option, saying it will cut costs and create an online entity big enough to better compete with Google, the top search company in the United States.
The latest discussions involve a partnership in which Microsoft would handle search capabilities for Yahoo, while Yahoo could potentially handle online advertising for the two online sites.
According to Kara Swisher, co-executive editor of AllThingsDigital, a group of high-powered Microsoft online executives flew to Silicon Valley on Thursday to iron out remaining issues related to technology deployment. They included Senior Vice President of Online Audience Business Group Yusuf Mehdi, search head Satya Nadella, top digital executive Qi Lu.
Representatives for Microsoft and Yahoo declined to comment. Yahoo is scheduled to report quarterly results next Tuesday, and Microsoft on Thursday.
Microsoft withdrew its $47.5 billion offer to buy Yahoo in May 2008 after Yahoo's board said the price was too low. The software giant then offered to buy Yahoo's search advertising assets for $1 billion upfront, and guarantee $2.3 billion in annual revenue for five years, in a proposal backed by Icahn.
Google is the dominant player in the search market, with a 65 percent market share in June, according to comScore. Yahoo was second with 19.6 percent, while Microsoft was third with 8.4 percent. While Microsoft's share remains small, its new search engine Bing has won positive early reviews.
On Nasdaq, Yahoo finished Friday's regular trading session up 4 percent at $16.84 while Microsoft closed 0.6 percent lower at $24.29.
Icahn declined to comment on the state of any negotiations between Yahoo and Microsoft. He had tried to broker a partnership between the two companies last year, when talks on Microsoft's $47.5 billion takeover bid for Yahoo fell apart.
"I've been a strong advocate of getting a search deal done with Microsoft," Icahn, who owns about 5 percent of Yahoo and is a director on its board, told Reuters on Friday.
"It would enhance value if a deal got done, because of the synergies involved," he said in a phone interview.
Microsoft and Yahoo are close to a long-discussed search and online advertising deal, which could be announced in the next week, according to another source familiar with the matter who is not associated with Icahn.
The news was first reported by the AllThingsDigital blog, which said a deal would involve Microsoft paying Yahoo several billion dollars upfront to take over its search advertising business and guarantee certain payments back to Yahoo.
The two companies have talked about cooperating for months, after Microsoft's bid to buy Yahoo was rebuffed last year and Yahoo's attempt to seal a search advertising deal with Google Inc fell apart under regulatory scrutiny.
Yahoo Chief Executive Carol Bartz said in May that any deal to spin off or combine its search assets will require a partner with "boatloads of money." She said at the time that Yahoo was talking "a little bit" with Microsoft, but gave no details.
Bartz is currently out of the office for two weeks, following knee replacement surgery, according to an email that she sent to her employees earlier this month.
Icahn, whose firm had a 5.4 percent stake in Yahoo as of March 31, said he remains a "strong supporter" of Bartz, who took the reins in January from Yahoo co-founder Jerry Yang.
Bartz has made a number of changes since joining Yahoo, including shutting down underperforming websites and laying off 5 percent of the Sunnyvale, California company's staff.
But many investors continue to see a deal with Microsoft as Yahoo's best option, saying it will cut costs and create an online entity big enough to better compete with Google, the top search company in the United States.
The latest discussions involve a partnership in which Microsoft would handle search capabilities for Yahoo, while Yahoo could potentially handle online advertising for the two online sites.
According to Kara Swisher, co-executive editor of AllThingsDigital, a group of high-powered Microsoft online executives flew to Silicon Valley on Thursday to iron out remaining issues related to technology deployment. They included Senior Vice President of Online Audience Business Group Yusuf Mehdi, search head Satya Nadella, top digital executive Qi Lu.
Representatives for Microsoft and Yahoo declined to comment. Yahoo is scheduled to report quarterly results next Tuesday, and Microsoft on Thursday.
Microsoft withdrew its $47.5 billion offer to buy Yahoo in May 2008 after Yahoo's board said the price was too low. The software giant then offered to buy Yahoo's search advertising assets for $1 billion upfront, and guarantee $2.3 billion in annual revenue for five years, in a proposal backed by Icahn.
Google is the dominant player in the search market, with a 65 percent market share in June, according to comScore. Yahoo was second with 19.6 percent, while Microsoft was third with 8.4 percent. While Microsoft's share remains small, its new search engine Bing has won positive early reviews.
On Nasdaq, Yahoo finished Friday's regular trading session up 4 percent at $16.84 while Microsoft closed 0.6 percent lower at $24.29.
Microsoft May Unveil New Search Engine Next Week
Microsoft Corp is likely to show a new version of its Internet search engine publicly for the first time next week, the Wall Street Journal said, citing people familiar with the matter.
The software giant has been testing a new version of the service internally under the name of Kumo.com and it may become part of the firm's attempt to catch up with Internet search leaders Google Inc and Yahoo Inc. Microsoft has hired JWT, a unit of WPP Plc, to develop an advertising campaign for the product, the paper said, citing people familiar with the matter. The search engine is expected to be unveiled at the "D: All Things Digital" conference. Microsoft was not immediately available for comment.
Microsoft to Buy BigPark for Undisclosed Sum
Microsoft Corp. said Thursday it has agreed to buy the privately held online gaming company BigPark Inc. for an undisclosed sum.
BigPark's team of game developers will be brought into Microsoft gaming division to work on an exclusive Xbox 360 game, the company said. BigPark, based in Vancouver, British Columbia, has already been working with Microsoft on the game for the past year.
BigPark Chief Executive and co-founder Hanno Lemke will report to Phil Spencer, general manager of Microsoft Game Studios.
The company did not disclose any financial details of the agreement.
BigPark's team of game developers will be brought into Microsoft gaming division to work on an exclusive Xbox 360 game, the company said. BigPark, based in Vancouver, British Columbia, has already been working with Microsoft on the game for the past year.
BigPark Chief Executive and co-founder Hanno Lemke will report to Phil Spencer, general manager of Microsoft Game Studios.
The company did not disclose any financial details of the agreement.
Microsoft, Yahoo Talking on Search Deal
The chief executives of Microsoft Corp and Yahoo Inc met last week to discuss potential partnerships between the companies' Internet search and advertising operations, the technology blog All Things Digital reported on Friday.
Wide-ranging talks have taken place between executives at the companies, the blog reported, including discussion of the potential for Microsoft to handle Yahoo's search advertising business, and for Yahoo to combine and run the two companies' display advertising business. Microsoft and Yahoo declined to comment on the report.
Expectation that the two technology giants would enter negotiations over Yahoo's search business has been rising since Yahoo's new CEO, Carol Bartz, took the reins in January. She succeeded Yahoo co-founder Jerry Yang, who beat back Microsoft's effort to buy all of Yahoo last year for $47.5 billion, which soured relationships between the two companies. Microsoft wanted to buy Yahoo chiefly to combat Google Inc's dominance in the Internet search arena, and CEO Steve Ballmer has made it clear he would still like to do some sort of deal in that area. "Unless I'm fooling myself, over time I would expect there's a good opportunity for a deal," Ballmer told a media conference in New York last month.
Wide-ranging talks have taken place between executives at the companies, the blog reported, including discussion of the potential for Microsoft to handle Yahoo's search advertising business, and for Yahoo to combine and run the two companies' display advertising business. Microsoft and Yahoo declined to comment on the report.
Expectation that the two technology giants would enter negotiations over Yahoo's search business has been rising since Yahoo's new CEO, Carol Bartz, took the reins in January. She succeeded Yahoo co-founder Jerry Yang, who beat back Microsoft's effort to buy all of Yahoo last year for $47.5 billion, which soured relationships between the two companies. Microsoft wanted to buy Yahoo chiefly to combat Google Inc's dominance in the Internet search arena, and CEO Steve Ballmer has made it clear he would still like to do some sort of deal in that area. "Unless I'm fooling myself, over time I would expect there's a good opportunity for a deal," Ballmer told a media conference in New York last month.
Microsoft Testing New Internet Search Service
Microsoft Corp is internally testing a new version of its online search service under the name of Kumo.com, a spokesman for the software company said on Monday.
The service is not yet available outside the company, but may eventually form part of Microsoft's attempt to catch up with Internet search leaders Google Inc and Yahoo Inc.
The new search service was unveiled in an internal memo sent by the head of research at the company's online services division on Monday, but it did not go into details about features on the new service.
Microsoft announces Windows Mobile 6.5
As expected, Microsoft has announced a relatively minor update to its mobile operating system at MWC 2009 focused on changes to the user interface and its touch-friendliness. For starters, the most noticeable difference you'll see in Windows Mobile 6.5 is that, when the Start menu drops down, it reveals all of the applications in a graphical honeycomb format so you can more easily tap on icons without hitting the wrong button.
Of course, you can move and rearrange the icons to your liking. Another big change is that from the locked position, you can now easily see how many voicemails, text messages and emails you have waiting for you and access them with one click. These are merely usability tweaks but Microsoft also introduced a handful of new features, such as an updated version of Internet Explorer Mobile with this release, which will support Flash and JavaScript and includes new tools for better page navigation.
More importantly, Windows Mobile 6.5 will also mark the launch of an online store for mobile applications known as Windows Marketplace for Mobile and the My Phone synchronization service. The new version is an interim release until the oft-delayed Windows Mobile 7 operating system for handhelds arrives sometime later this year or in early 2010. However, even handsets with Windows Mobile 6.5 are not expected until the second half of 2009.
Microsoft to open retail stores
After months of rumors, Microsoft today confirmed it will attempt to mirror the success that rival Apple has enjoyed in recent years by opening its own chain of retail stores. Without getting into details the company said it is hiring a former Walmart executive to lead the effort and help create a better “PC and Microsoft retail purchase experience for consumers worldwide.”
The idea is to create a deeper engagement with consumers. It should also give Microsoft the opportunity to show off and hype Windows 7 in a controlled environment to try and make up for Vista’s poor reception. Moreover the store is expected to feature the company’s software and hardware, including the Xbox 360 console and Windows Mobile handsets, but could also display other products from partners that perhaps are hard to fit into the big-box retail shopping experience, like high-end Alienware PCs or media servers.
Microsoft Streamlines Windows 7 Options
Microsoft Corp. said it will heavily promote two main versions of the next Windows operating system in an attempt to avoid the problems it faced by marketing four tiers of the Windows Vista system.
But while the Redmond-based company said Tuesday it will simplify its message, it did not give up the multitiered approach with Windows 7, which is officially expected at the end of January 2010. All told, there will be at least six different versions.
Microsoft said the primary version for consumers will be called Windows 7 Home Premium, and the one for businesses will be called Windows 7 Professional. Prices have not yet been disclosed.
In addition, it will sell two lower-end versions, Home Basic and Starter edition, to PC makers. The Home Basic edition is intended for sale in developing countries, while computer makers can install the Starter edition on PCs intended for sale anywhere in the world. Neither sport the sleeker appearance introduced with Vista, which is getting a makeover in Windows 7.
The company will also sell a top-end Enterprise version for big corporate customers and a similar Ultimate version for consumers. Those versions will include security features and a few other tools not available in the two main versions.
When Microsoft started widely selling Windows Vista in January 2007, it offered four options: Home Basic, Home Premium, Business and Ultimate. Some people who purchased Home Basic complained that they did not realize it lacked the updated user interface.
In the months before Vista was released, Microsoft and PC maker partners promoted certain computers as capable of running the new system. They were disappointed to learn that while their new machines could be upgraded to run the dialed-back Home Basic, they were not powerful enough for the better-looking Home Premium or Ultimate versions, which led to a class action lawsuit.
Microsoft said in a statement that changes to the way it communicates about Windows 7 should "make these choices as simple and clear as possible for customers and partners."
Microsoft also said all versions of Windows 7 will run well on netbooks, a fast-growing category of small, low-powered laptops meant mostly for surfing the Web and checking e-mail.
But while the Redmond-based company said Tuesday it will simplify its message, it did not give up the multitiered approach with Windows 7, which is officially expected at the end of January 2010. All told, there will be at least six different versions.
Microsoft said the primary version for consumers will be called Windows 7 Home Premium, and the one for businesses will be called Windows 7 Professional. Prices have not yet been disclosed.
In addition, it will sell two lower-end versions, Home Basic and Starter edition, to PC makers. The Home Basic edition is intended for sale in developing countries, while computer makers can install the Starter edition on PCs intended for sale anywhere in the world. Neither sport the sleeker appearance introduced with Vista, which is getting a makeover in Windows 7.
The company will also sell a top-end Enterprise version for big corporate customers and a similar Ultimate version for consumers. Those versions will include security features and a few other tools not available in the two main versions.
When Microsoft started widely selling Windows Vista in January 2007, it offered four options: Home Basic, Home Premium, Business and Ultimate. Some people who purchased Home Basic complained that they did not realize it lacked the updated user interface.
In the months before Vista was released, Microsoft and PC maker partners promoted certain computers as capable of running the new system. They were disappointed to learn that while their new machines could be upgraded to run the dialed-back Home Basic, they were not powerful enough for the better-looking Home Premium or Ultimate versions, which led to a class action lawsuit.
Microsoft said in a statement that changes to the way it communicates about Windows 7 should "make these choices as simple and clear as possible for customers and partners."
Microsoft also said all versions of Windows 7 will run well on netbooks, a fast-growing category of small, low-powered laptops meant mostly for surfing the Web and checking e-mail.
