US-based online video advertising company Jivox claims that an online video ad campaign launched to create awareness for Microsofts new Internet Explorer 8 browser led to 11000 users downloading the browser from Jivox video ad player. Jivox also claims that 617 users shared the video ad on Facebook and close to 600 users shared the ad through email.
“This kind of engagement goes beyond CTRs (click through rates), clicks, leads and provides vital clues to advertisers in the form of data sampling, market research etc. and help them make informed decisions in carrying out a much larger marketing activity and choosing the right media vehicles to do the same,†Kshitiz Randhir Shori, director, sales, APAC, Jivox, told AlooTechie.
Shori further informed that Jivox has so far done over 100 online video campaigns in India in a span of six to seven months of launching its operations in the country. According to him, the campaigns were carried across 50 partner websites in India.
“We are currently working with almost all the major brands across industry categories like FMCG (fast moving consumer goods), auto, travel, BFSI (banking, financial services and insurance), telecom, IT and education and the good part is that almost 70 per cent of our business is recurring in nature, Shori said.
According to Kshitiz Randhir Shori, video ads attract somewhere between 5-10 per cent of the Rs 550 crore total online ad market in India, which is quite huge considering the fact that video ads in India is less than two years old. “Looking at the pace of our growth, in the next 2-3 years, the video ad market will contribute perhaps 15 to 20 per cent of the overall online ad market, and we expect to further consolidate our dominant position in this market, he said.
Identifying the challenge of online video advertising in India, Shori said that there are hardly any pure branding campaigns left in the industry though they sound nice in media briefs and media plans. “Eventually, all are aligned to certain engagement with the brand and are measured very closely by the advertisers and agencies and hence simply rerunning TV ads online will not work on the internet,he concluded.
Showing posts with label IE 8. Show all posts
Showing posts with label IE 8. Show all posts
Microsoft to Release New Version of IE (IE8)
Microsoft Corp is set to publicly launch Internet Explorer 8 early on Thursday, the latest version of its market-dominating web browser.
The application, an integral part of Microsoft's eagerly awaited Windows 7 operating system, can be downloaded from Microsoft's Website from 9 a.m. Pacific time, free for people using licensed Microsoft operating systems.
IE8, as it is commonly referred to, has been in public beta testing for about a year, but Thursday's launch marks its full public rollout. Microsoft, the world's largest software company, said IE8 will run with Windows Vista, its latest operating system, and also Windows XP, the previous version which some users still prefer over Vista.
The application replaces IE7, which has a lock on the browser market. According to a recent survey by IT consultants Janco Associates Inc, Internet explorer has a 72.2 percent market share, ahead of the Mozilla Foundation's Firefox browser with 17.2 percent. Google Inc's new Chrome browser has only 2.8 percent of the market, while Apple Inc's Safari has less than 1 percent. Microsoft has run afoul of U.S. and European antitrust regulators for bundling its browser with its operating system, which competitors say is an attempt to drive them out of the market.
Last month, Google joined Mozilla and Norway's Opera in protesting Microsoft's dominance in the browser market. In January, European regulators brought formal charges against Microsoft for abusing its dominant market position by bundling its Internet Explorer Web browser with its Windows operating system, which is used in 95 percent of the world's personal computers. Microsoft has already announced that users of Windows 7 - expected later this year or early next year - will be able to turn key programs like Internet Explorer off, making it easier to use other browsers.
New features in IE8 include right-clicking on addresses or other web features to go straight to a map or put into a blog or other Website, which Microsoft calls an "accelerator". Users will also be able to put in keywords in the address bar to recall sites visited related to that word. The new browser also has enhanced security protection, for example warning users if they are about to download something from a site known to be a source of malicious software, or "malware".
The application, an integral part of Microsoft's eagerly awaited Windows 7 operating system, can be downloaded from Microsoft's Website from 9 a.m. Pacific time, free for people using licensed Microsoft operating systems.
IE8, as it is commonly referred to, has been in public beta testing for about a year, but Thursday's launch marks its full public rollout. Microsoft, the world's largest software company, said IE8 will run with Windows Vista, its latest operating system, and also Windows XP, the previous version which some users still prefer over Vista.
The application replaces IE7, which has a lock on the browser market. According to a recent survey by IT consultants Janco Associates Inc, Internet explorer has a 72.2 percent market share, ahead of the Mozilla Foundation's Firefox browser with 17.2 percent. Google Inc's new Chrome browser has only 2.8 percent of the market, while Apple Inc's Safari has less than 1 percent. Microsoft has run afoul of U.S. and European antitrust regulators for bundling its browser with its operating system, which competitors say is an attempt to drive them out of the market.
Last month, Google joined Mozilla and Norway's Opera in protesting Microsoft's dominance in the browser market. In January, European regulators brought formal charges against Microsoft for abusing its dominant market position by bundling its Internet Explorer Web browser with its Windows operating system, which is used in 95 percent of the world's personal computers. Microsoft has already announced that users of Windows 7 - expected later this year or early next year - will be able to turn key programs like Internet Explorer off, making it easier to use other browsers.
New features in IE8 include right-clicking on addresses or other web features to go straight to a map or put into a blog or other Website, which Microsoft calls an "accelerator". Users will also be able to put in keywords in the address bar to recall sites visited related to that word. The new browser also has enhanced security protection, for example warning users if they are about to download something from a site known to be a source of malicious software, or "malware".
