RelianceTies up With Coolpad For Smartphone

Reliance Webstore Limited, the retail venture of Reliance ADA Group, has signed a strategic and exclusive distribution agreement with Coolpad Communication Private Limited. Coolpad Communications is the Indian Joint Venture of the Hong-Kong listed China Wireless Technologies Limited. This agreement marks Coolpad’s formal foray into the Indian handset market. It also marks a diversification of Reliance Webstore Ltd into the open market handset retailing business through its exclusive Reliance World and Reliance Mobile stores.

Reliance Webstore Limited will be the exclusive distributor of Coolpad’s range of handsets in India. The company is planning to roll-out five models of Coolpad dual-mode handsets in India by December 2009.

Commenting on the agreement, Sarup Chowdhary, Director & CEO, Reliance Webstore Limited said, “Our agreement with Coolpad Communications follows the successful test marketing of the brand across several cities in India. The dual-mode smartphones will leverage Reliance's nationwide presence in both CDMA & GSM services. The agreement with Coolpad is strategic to our larger participation in the Indian telecom retail sector.”

China Wireless’ India Joint Venture Head and Coolpad’s Managing Director, Sami Al-Lawati said, “Coolpad’s entry into India is timed to tap India’s 3G market potential as we plan to introduce 3G-enabled dual-mode smartphones in the market soon. Our partnership with Reliance Webstore Limited will help us access end-consumers in over 700 Indian cities, enabling Coolpad to drive product development in line with specific customer needs.”

Coolpad and Reliance Webstore will roll out smartphones in the sub-8000 price-range. The Coolpad 2938 is priced at Rs. 11,000 (MRP).

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